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BMW M Boss Rules Out M Wagons Because People Want M SUVs

AUG 30, 2019 at 4:11AM

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By: Adrian Padeanu

This is the sad reality we're living in.

Rumors of a first-ever M3 Touring production car have been swirling around the Internet for almost a year now, but there’s no sign of it whatsoever. BMW built this exceptional M3 wagon in 2000 based on the E46, but it was merely a one-off used in-house for various chores. It looks like we won’t be seeing an M3 wagon anytime soon as BMW M boss, Markus Flasch, told Car Magazine a high-performance M Touring model is not on the agenda, which means you’ll have to settle for the M340i Touring:

“Touring estates are not part of our M plan. If I asked customers in Austria, Switzerland or Germany they would probably give it the thumbs-up, but we are a global company and we have so many things to deal with on the powertrain side that we don’t go into products like this. This is what the SUVs are for.”

In other words, while there’s demand for an M3 Touring in some parts of the world, it’s still not enough to build a solid business case. Globally, BMW M believes SUVs make more sense, which is why they’ve just launched the X3 M and X4 Mto join their bigger brothers, the X5 M and X6 M.